Instagram reaches 500m users milestone

Fashion’s social network of choice Instagram has today announced it has reached the 500m users milestone.

The Facebook-owned photo sharing app was first launched in October 2010 by two Stanford University alumni Kevin Systrom (pictured) and Mike Krieger and within two months had acquired 1m users; it was bought by Facebook about 18 months after it was launched in April 2012.

In an announcement on its blog , Instagram said that around 300m of the 500m users access the app daily. It also said its user community is now increasingly global with around 80% of users outside of the United States .

Instagram’s audience is primarily made up of “Millennials” (18-35 year olds) and it is believed the split between men and women is roughly half and half.

Instagram’s 500m users compares to Facebook’s 1.65bn active monthly users , Twitter’s 310m active monthly users and Snapchat’s 150m daily active users (Snapchat official figures put its daily active users as 100m but analysts place it much higher).

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